For years, I’ve worked with business owners and entrepreneurs, helping them simplify the chaos of customer acquisition. I know firsthand how overwhelming it can feel to grow a business. From endless marketing funnels to unclear strategies, the process can quickly become complicated and draining.
I’ve been there. But I’ve also discovered a better way.
The Activate Deck was born from a simple idea: clarity creates action.
When I looked back on the success stories of the businesses I worked with, there was always a common thread: a clear, repeatable system that aligned their efforts with real, measurable results.
But it wasn’t enough to have a system—it had to be actionable. Something you could hold in your hands, use immediately, and feel confident about.
That’s when I realized what was missing for so many entrepreneurs:
A tool that simplifies customer acquisition into something intuitive, effective,
and even fun.
I designed the Activate Deck to break down customer acquisition into four essential phases:
Discover – Understand your audience and what they need.
Nurture – Build relationships and trust.
Capture – Turn interest into action.
Deliver – Exceed expectations and create advocates.
No fluff. No jargon. Just a step-by-step framework that works.
The result? Entrepreneurs who feel empowered, equipped, and ready to grow their businesses—without the overwhelm.
There’s nothing I love more than seeing someone go from stuck to unstoppable.
Watching an entrepreneur light up because they finally get it? That’s what drives me.
I believe anyone can master customer acquisition with the right tools and mindset. The Activate Deck isn’t just a product—it’s a way to demystify the journey, so you can focus on doing what you do best: building your dream business.
Pick up your deck today and start transforming your customer acquisition process.
Let me know how it works for you—I’m always looking for ways to improve and grow alongside you.
– Mark R. Stern
Mark Stern is a serial entrepreneur, speaker, and founder of the Custom Box Agency, an award-winning experience design agency that specializes in optimizing the customer journey and enhancing customer experience through direct mail.
CBA clients have witnessed over 200% increases in client sales as a result of their custom box campaigns.
Recently, Mark was featured in Forbes as one of the Next 1,000 Entrepreneurs redefining the American Dream.
He was also featured in Joey Coleman’s Wall Street Journal Bestseller,
Never Lose an Employee Again.
Before becoming an entrepreneur, Mark was a top-ranked strategy consultant at Deloitte Consulting, the world’s largest consulting firm. Mark holds an MBA from Duke University.
He is a five-time Spartan Trifecta holder, South-by-Southwest Start-up Mentor, Corgi Owner, and lifetime lover of tacos and BBQ. Mark currently lives in Austin, Texas.
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