An interactive, proven system to attract, engage, and retain customers—trusted by top entrepreneurs.The Activate Deck isn’t just a tool—it’s a system. Designed like a board game, it guides you through the four critical phases of customer acquisition:
Get found by the right people.
Build trust with your audience.
Convert interest into action.
Create loyalty that lasts.
Used by 7- and 8-figure business owners, the Activate Deck transforms guesswork into clarity and confidence.
Best practices for every phase of customer acquisition.
Step-by-step instructions to hit the ground running.
Visually map out your acquisition process.
Advanced tools, insights, and resources.
Increase Visibility & Attract New Leads
The Discover phase is all about making sure the right people find your business. Whether through social media, search engines, or networking, visibility is the key to customer acquisition. Without it, your ideal customers won’t know you exist. The Discover Cards help you explore different channels to increase your visibility with platforms like social media, content marketing, paid ads, and SEO. These cards enable you to determine where your audience is and expand your presence to attract more leads.
Build Trust & Convert Leads
After capturing attention, the Nurture phase is where you build relationships. Visibility alone isn’t enough—you need to actively engage and establish trust with potential customers. This phase turns leads into committed buyers.
The Nurture Cards show you how to engage your prospects with strategies like personalized content, follow-ups, and value-driven offers. These cards help you enhance your communications and move leads closer to becoming loyal customers.
Convert Leads into Paying Customers
The Capture phase is when leads become customers. This is where action happens—whether it’s collecting email addresses, webinar sign-ups, or making sales. It’s about securing a tangible commitment to your business.
With Capture Cards, you’ll optimize the touchpoints that turn interest into action, including lead magnets, checkout pages, and sales funnels. These cards ensure that every opportunity to convert leads is maximized.
Exceed Expectations & Drive Retention
The Deliver phase is where you fulfill your promises. Whether it's delivering a product, service, or experience, this phase ensures your customers are more than satisfied—they’re delighted. And delighted customers come back and refer others. The Deliver Cards help you design an experience that exceeds expectations, from outstanding customer support to thoughtful follow-ups. These cards ensure that every customer journeyends with loyalty and referrals. In the Activate Series, you’ll see highly successful entrepreneurs in action, applying these phases in real time to share their successful customer acquisition strategies.
Increase Visibility & Attract New Leads
The Discover phase is all about making sure the right people find your business. Whether through social media, search engines, or networking, visibility is the key to customer acquisition. Without it, your ideal customers won’t know you exist.
The Discover Cards help you explore different channels to increase your visibility with platforms like social media, content marketing, paid ads, and SEO. These cards enable you to determine where your audience is and expand your presence to attract more leads.
Build Trust & Convert Leads
After capturing attention, the Nurture phase is where you build relationships. Visibility alone isn’t enough—you need to actively engage and establish trust with potential customers. This phase turns leads into committed buyers.
The Nurture Cards show you how to engage your prospects with strategies like personalized content, follow-ups, and value-driven offers. These cards help you enhance your communications and move leads closer to becoming loyal customers.
Convert interest into action with optimized touchpoints.
Delight customers to drive retention and referrals.
Secure your exclusive Founder’s Edition Activate Deck:
Numbered certificate of authenticity.
Special mystery bonus.
Free worldwide shipping!
Marketing is a LOT. Like, A LOT, a lot. As a busy business owner involved in all other aspects of my business, the number of options for marketing is overwhelming.
The Activate Deck helps cut through the noise and create a doable blueprint for marketing your business.
The Activate Deck is a marketing plan in a box. Custom Box Agency has gathered virtually any piece of client-attracting assets that a business owner could possibly dream up! They’ve devised a way to create a visual customer journey that’s hard to do sometimes!
As a coach who regularly works with others on their businesses, using the Activate Deck was extremely helpful in getting me to look at my own customer acquisition journey and how intentional I am with certain parts of it.
I would highly recommend that business owners, entrepreneurs, and marketing teams use this deck to think through their customer acquisition strategy in a more visual way.
For just $97 one time fee, you’ll get:
140 Strategy Cards
One Year of Portal Access
Strategy Board & Planner
Special Mystery Bonus
Free worldwide shipping included.
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